The Best Financial Advisors and Planners in Geelong
Let us help you find the best financial planner for your needs
Let us find the Best Financial Planner for your Needs and Situation.
As Australia’s top destination for internal migration, Geelong continues to attract families, professionals, and retirees drawn by its lifestyle and relative affordability. While property prices average around $700,000, housing affordability remains a concern, with a house-to-income ratio near 7:1. Living costs are still lower than in major capitals, with Melbourne around 12 per cent more expensive overall, yet many locals feel the squeeze of inflation and higher interest rates.
Growing financial complexity has seen more residents seek expert guidance to manage mortgages, tax obligations, and investments. With 19 per cent of households in high-income brackets and a strong base of self-employed professionals, demand is increasing for strategic, tax-efficient financial planning and wealth management in Geelong. Professional advice can help you make confident decisions and protect your financial future, whether you’re:
Our list highlights the 10 best financial planners in Geelong, all fully licensed under ASIC and compliant with Australia’s national education and ethical standards. Each adviser was assessed for qualifications, experience, transparency, independence, and verified client feedback.
We prioritised advisers with a strong understanding of local financial challenges, including cost-of-living pressures, housing affordability, and small-business tax complexity. Many featured advisers hold respected credentials such as CFP® or FAAA membership, reflecting their commitment to quality, ethical personal advice.
This trusted shortlist features Geelong’s most reputable financial planners—experts dedicated to helping locals manage, grow, and protect their wealth with confidence.
CERTIFIED FINANCIAL PLANNER ®
Advisor Since: 2006 |
Kevin is a CERTIFIED FINANCIAL PLANNER® practitioner – the highest designation and internationally recognised representation of advisers globally. He has worked as an adviser in Geelong and Melbourne for almost 20 years.
In 2024 and 2023, Kevin was honoured in the Barron’s Top Financial Advisers list, considered to be the gold standard for advice excellence in Australia.
What his clients say
“Kevin provides us with peace of mind, knowing that our superannuation and investments continue to be in a sound financial position and under constant review.” (Alec, client of 5 years)
“Kevin provides continued confidence in our plan, and that despite world events our finances will remain strong” (Gordon, client of 8 years)
“I have an advisor that I can trust 100% to handle all my finances and does his best with the assets I have” (William, client of 6 years)
Our approach
Kevin specialises in helping clients achieve their financial and lifestyle goals, and works with people from various backgrounds and stages of life. Some need advice to guide financial decision making, whilst others need assistance navigating a significant event such as selling a business, navigating a divorce or readying themselves for retirement.
His approach is to work with his clients to understand their current situation, aspirations and lifestyle needs and develop a comprehensive plan to help them achieve these goals.
Shadforth is the largest fiduciary investment advice firm in Australia. Being a fiduciary provides our clients with absolute certainty that they are dealing with professionals they can depend on.
Education and Experience
Kevin also holds a Bachelor of Business (Financial Planning) from RMIT and is an active member of the Financial Planning Association of Australia having served on the Associations National Committee for Professional Engagement. He has acted as a liaison to the University and has assisted with the development of their financial planning programs. Kevin also guest lectures to their graduating finance students.
You can read more about Shadforth, their award-winning advice and investment approach and fiduciary certification here.
Office
Ground floor, 100 Brougham St, Geelong VIC
Certified Financial Planner®, SMSF Specialist, BComm (Acc & FP)
I’m a Financial Adviser at Verse Wealth, a team of multi-award-winning financial advisers.
I love helping people, and from an early age I’ve had an affinity for complex maths and enjoyed problem solving. It was this combination that lead me to a career in financial advice in 2009. I’ve since spent more than a decade helping clients achieve goals and feel financially secure, as well as coaching many Financial Advisers. I’m passionate about advice that is truly personalised, strategic and I love thinking outside the box to figure out how clients can make sure their money is really serving them.
Qualifications
Our Approach
At Verse, our approach is wildly different to most of the industry. It’s not just about money – it’s about your entire life. Money is just fuel for living the life you want, which means something different to everyone. To learn more about our Approach, click here.
Our Services
Our advice embraces your whole financial life. Your situation will dictate what combination of services and advice you need to make the most of your resources. To learn more about our Services, click here
Our Clients
We work with professionals, pre-retirees, high achievers and more. They reach out because they might be making good money but not making the most of it, are unsure on the right strategy or uncertain about the future. To learn more about our Clients, click here
What our clients say
‘Getting financial advice has been one of the best things we’ve ever done.’ Olivine. M
‘Verse have been indispensable helping my family achieve our goals.’ Greg. P
‘Professional, personable, responsive and highly knowledgeable.’ Ryan. C
‘I could not be happier with their professionalism and knowledge.’ James. F
‘The Verse team will change your lives forever.’Stephen. S
To see more of what our other clients have to say about the experience of working with us, we encourage you to check out our Google reviews.
Recent Awards
If you’d like to have a short, no-pressure chat you can book a call with us, contact us below or visit www.versewealth.com.au
CERTIFIED FINANCIAL PLANNER ®
John Manserra is a CERTIFIED FINANCIAL PLANNER® and Director of Apex Advice in Geelong. He combines technical expertise with a down-to-earth approach that helps busy professionals, business owners and tradies organise, grow and spend their money with confidence.
John’s Approach
Financial freedom as soon as possible
John recognised early in his career how many people leave financial planning until it’s too late. He now focuses on helping Australians in their 30s, 40s, and 50s who don’t want to be chained to their desks or tools longer than necessary.
Plain-English, no financial jargon
John is known for breaking down complex financial concepts using clever, memorable analogies that make money feel simple, relatable and even entertaining. He releases a monthly newsletter called The Stash and regularly interviews financial and mindset experts on his YouTube channel.
Practical and results-focused
Through his signature “Apex Freedom Framework” and “Money Flow System”, John helps clients build a financial future where work becomes a choice as soon as possible.
Geelong expertise
John grew up in Horsham and now calls Geelong home. Just like him, the Apex Advice team is all country-Victoria born and raised, giving them a genuine understanding of how people here live, work, and plan for the future.
Credentials
What his clients say
“John has been amazing to deal with. His approach is very personable and he takes the time to get to know you as a person before providing any financial advice.” – Mark (35–45 yrs, Bannockburn)
“I cannot speak highly enough of John and the entire financial advice team at Apex Advice. Their professionalism, depth of knowledge, and genuine care for my financial future were nothing short of incredible.” – Dr Sam F.
“John and the team at APEX have been wonderful to deal with. Since my first meeting with John, I have felt comfortable with his approach and his open/clear communication. This is a small business who looks after each individual client and their needs. I highly recommend making a call to the team!” (Amanda, 46 – 55 years, Point Cook, VIC)
Book a chat: apexadvice.com.au/book-chat/
Office
3/131 Shannon Avenue
Manifold Heights, VIC, 3218
Senior Financial Adviser, BComm, MFinPlan, DipFin & MB
Advisor Since: 2014 |
Matthew Jacobson is a seasoned financial adviser with over a decade of experience in the financial services industry. Matthew has honed a deep understanding of strategic financial planning, placing strong emphasis on technical knowledge and practical, tailored advice. His approach to financial planning is holistic, addressing clients’ immediate needs while building a clear roadmap for their long-term financial goals.
A firm believer in the importance of continuous education, Matthew holds a Bachelor of Commerce, a Masters in Financial Planning, and a Diploma in Finance and Mortgage Broking. His expertise extends to specialised areas, including aged care, where his accreditation allows him to deliver even more value to his clients during critical life transitions.
Matt’s home is Geelong, Victoria, and he is the Principal Adviser at ActOn Wealth, a boutique financial planning firm known for its commitment to empowering clients to take control of their financial futures. ActOn Wealth is built on values of trust, integrity, and transparency, providing personalised and holistic financial advice. The firm’s mission aligns with Matthew’s own professional philosophy, ensuring clients receive not only technical expertise but also compassionate, client-first financial guidance.
At ActOn Wealth, Matthew offers a full suite of services, including:
At the core of Matthew’s practice is a passion for empowering his clients to make informed financial decisions. He blends technical expertise with a personalised approach, ensuring that each client’s financial plan is tailored to their unique circumstances, whether it’s building wealth, securing a comfortable retirement, or navigating complex financial situations.
When you choose Matthew as your financial adviser, you’re partnering with someone who is not only deeply knowledgeable but also genuinely invested in helping you achieve your financial aspirations.
Office
ActOn Wealth: 28/20 Commercial Rd, Melbourne VIC 3004
Phone: 13000 ACTON ( 1300 022 866 )
Advisor Since: 2006 |
A recognised specialist within the financial planning community, Damian established Barwon Financial Planning in 2014. Damian prides himself on quality advice and personal service, and thrives on making a positive difference to his clients lives.
Originally from Geelong, as a child Damian participated in every possible sporting pursuit including tennis. It’s no surprise then to learn that he originally dreamed of being a professional tennis player and competing against his tennis idols, Edberg, Lendl and Agassi.
Outside the office, you’ll find Damian enjoying time with his lovely wife and 3 young children, either down at the local park or cooking a BBQ at home with friends and family.
Office
Level 2, 191 Malop St, Geelong
Senior Financial Planner, Certified Financial Planner®
Peter is a Certified Financial Planner and member of the Financial Planning Association of Australia (FPAA), as well as an SMSF Specialist Adviser and member of the SMSF Association. He is passionate about enhancing the quality of advice in the financial planning industry, believing in its critical role in helping families achieve their life goals. Peter takes enormous pride in coaching and mentoring the next generation of financial planners. Assisting with the development of the next generation of CFPs at Forbes Fava Saville FP (FFSFP) will be among his proudest achievements.
With over 30 years of experience, Peter has worked with a diverse range of clients and strategies. He thrives on the challenge of complex strategic planning, particularly enjoying the opportunities and intricacies associated with Self Managed Super Funds when appropriate for clients. After many rewarding years running his own business, Peter is now thrilled to contribute in a Senior Planner role at Forbes Fava Saville FP, combining client engagement with leadership in mentoring and development within the team.
Beyond his professional life, Peter has a long-standing involvement in the Geelong football community, including roles with Bell Park Football Club, the Geelong Football League, and the Geelong Falcons. A lifelong Geelong Cats supporter, he has been a proud club member for decades. Peter was also honoured to be named one of only nine “LEGENDS” of the Bell Park Football Club. He was also the playing coach of BPFC’s first-ever senior premiership team in 1984. Over more than four decades, Peter has served the football community in multiple roles including Senior Coaching, Development Squad coaching, Coordinating the local Coaches Association, Chairman of Selectors, Senior and Junior committee member, junior coaching, recruiting coordination and tribunal advocate.
Peter is also deeply committed to community involvement, particularly through local not-for-profits. He currently serves on the boards of KIDS+ and Wombats Wish and provides active support to several others, including Read the Play. He and his wife Esther live in the Barwon Heads/Connewarre area, where they enjoy the natural beauty of the region and take daily long walks with their two beloved dogs. Together, they also share a love for travel and look forward to future adventures around Australia and the world–especially those that include visits to Esther’s family in Spain.
Office
126 Torquay Road
Grovedale, VIC, 3216
B.Comm, AdDip FP, SMSF Specialist
Advisor Since: 2006 |
In 2014, Cameron established Advisory Partners after working for high profile local and national accounting practices. He is currently managing the Financial Services Division at the firm. While having extensive experience across the accounting spectrum, he has a particular passion for providing effective financial planning advice for his clients.
The world of financial planning incorporates many complex concepts, structures, options and obligations. As manager of the division, Cameron is keen to ensure all clients are given straight forward information in plain English so they can make informed decisions relating to their investment strategies and portfolios. He has often seen how the removal of jargon and unnecessary complications for clients can form the basis of beneficial outcomes. Consequently, he goes to great lengths to provide clarity and astute guidance for his clients.
Cameron is especially keen to understand the personal needs of his clients so he may deliver value in the following areas:
Qualifications
Office
15 Pakington St. Geelong West VIC 3218
Advisor Since: 1992 |
Carol takes a holistic approach to planning and investment in considering wealth creation, risk management, retirement and portfolio management to assist you in meeting your goals. She prefers to have a strong relationship with her clients that starts with an ‘in person in-depth’ chat to discuss strategies, financial situations and whatever else may be relevant to the setting up and running of a solid investment portfolio.
Investment Style
Opportunistic, whilst reasonably conservative, but not ignoring short-term trading strategies in listed companies. Advice can range from investment in listed securities to a full financial plan.
Services and Specialties
Qualifications and Professional Affiliations
Competencies
Office
Suite 1 St Giles Court 72 Gheringhap St Geelong VIC
B Comm, Certified Financial Planner®
Advisor Since: 2003 |
David has been a financial planner since 2003 and is a adviser with EJM Advice.
He has completed a Bachelor of Commerce, is a CERTIFIED FINANCIAL PLANNER® and a member of the Financial Planning Association of Australia.
Meeting a client’s financial goals and objectives is a focus. David specialises in investment and retirement planning advice including superannuation and SMSF. He also advises on personal insurance protection. He loves the interaction with clients that his job provides, including the many ‘let’s get a coffee’ meetings.
David was raised in Geelong and is married to Narelle with two beautiful children. He enjoys playing golf, exercising, trying something new, travelling and dining with family and friends.
Office
Level 5, 65 Brougham Street
Geelong VIC 3220
Founder and co-director. CFP®, BA, Grad Dip Sociology, Diploma FP.
Advisor Since: 1999 |
Erika commenced PrimeCare Financial Planning in 2007 in response to a growing community need to provide personal financial advice to people working through the financial maze for Aged Care.
Erika is a co-author for the Australian Master Financial Planning Guide (Wolters Kluwer) on Aged Care and Retirement Living from 2010 to present. This is a prestigious manual used by accountants, lawyers, finance students, Government Departments, financial planners and universities. She is the forerunner on training the industry on the complexities of aged care.
Erika is also on the Board for a not for profit language specific aged care facility. Being on the Board of an aged care facility, allows Erika to provide her expertise to management and concurrently she broadens her experience and knowledge on the operations of an aged care facility. On this basis she has a greater knowledge base to assist her clients with the understanding of aged care.
Erika was also on the Board of Peninsula Health (a large public hospital network on the Mornington Peninsula) for 6 years. Again, the experience she acquired whilst on this Hospital Board, allowed Erika to gain further knowledge and information about how and why patients are transitioned into aged care from a hospital perspective.
With her current and past experiences across a range of significant aged care influences, Erika, is an industry leader and is therefore able to provide her clients with the best aged care advice and information possible within Australia.
Office
Level 1, 27-31 Myers St
Geelong Vic 3220
Financial advice fees in Geelong are broadly consistent with national averages but can be slightly lower than in larger cities like Melbourne or Sydney. A comprehensive financial plan typically costs between $3,000 and $5,000, with ongoing advice packages ranging from $3,000 to $4,500 per year. Hourly rates usually fall between $300 and $550 depending on the adviser’s qualifications and the complexity of your situation.
Because Geelong’s cost of doing business is lower, some boutique firms offer more competitive, fixed-fee options or flexible service models suited to families, professionals, and small-business owners. Many planners also provide an initial consultation at no cost, allowing you to explore your financial goals before committing. This makes advice accessible to a broad range of residents, from first-home buyers and young professionals to retirees looking to maximise their superannuation.
Yes. With property prices near $700,000 and cost-of-living pressures rising, professional advice can help you make confident financial decisions. An experienced Geelong financial planner or retirement planner can assist with superannuation, investment strategies, and tax-efficient wealth management, often saving or earning you more than the fee itself. Clients frequently report improved confidence, clearer goals, and stronger long-term outcomes from professional financial advice.
Many Geelong households are feeling the impact of rising interest rates, utilities, and everyday expenses. A local financial planner can help you review budgets, reduce debt, and create practical cash-flow strategies. They also assist with tax-effective investing and superannuation planning to grow wealth while managing short-term pressures. Advice is tailored to your lifestyle and financial goals, helping you stay financially resilient.
Yes. Most Geelong advisers now operate through privately owned or boutique practices rather than large institutions, and some are fully independent. Independent financial planners are required to meet strict ASIC conditions and receive no commissions, ensuring advice is conflict-free. Others offer transparent, fixed-fee models so you know exactly what you are paying for before proceeding.
With many Geelong residents running small businesses or working as contractors, advisers often provide guidance on cash flow, business succession, and tax structuring. A financial planner can help business owners build personal wealth alongside business growth through superannuation, insurance, and investment planning. Their advice helps manage both personal and business finances efficiently and sustainably.
Most of the best financial planners in Geelong are based in and around the CBD, with additional firms operating in suburbs such as Newtown, Geelong West, Belmont, and East Geelong. Many also offer online or hybrid consultations, making it easy to connect with an experienced adviser wherever you live across Greater Geelong.
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