John Hollyman

Profile pictureof John Hollyman, a financial advisor in Sydney, with Eqeus
Certified Financial Planner®, Aged Care Specialist, B Bus (Acc&Fin)
Adviser since: 2001

John Hollyman brings a practical, steady approach to financial planning, helping clients turn complexity into clear, actionable steps. His strong listening skills and strategic thinking support clients through all life stages. As an experienced adviser, John focuses on structure, risk awareness, and long-term planning that adapts as circumstances evolve.

Suite 106, 16 Wurrook Circuit Caringbah NSW 2229

More about John Hollyman

His clients say it is his honesty, pragmatism and the fundamental desire to get things done that sets him apart from others in his field, while his peers cite trustworthiness, clear strategic thinking and a thoroughness that goes above and beyond expectations.

It is these qualities that equip John for the role of Eqeus Managing Director, where he leads an innovative, yet grounded, team of financial professionals committed to offering a fresh approach to financial planning.

After graduating university, John worked as an accountant, moved on to become a paraplanner with a major financial services group, stepped up to financial planner, moved into the role of business development manager with a major property developer before settling in to his role at RK Financial Planning, which proceeded his Eqeus evolution.

His success also has a lot to do with life experiences. At 17 years of age, John’s family home was gutted during the Sydney bushfires. Everything he owned, and everything his parents had worked for, was destroyed. It was a life changing event and John says that as an introverted and quiet young man it brought a realisation that life is to be lived and material things are just that.

Importantly, he learned that planning for the unexpected and having a financial plan that is flexible and able to adapt to your changing life circumstances is essential for establishing the support necessary for financial and emotional recovery.

It was perhaps this personal experience that paved the way for John’s career in financial planning – a role which allows him to help clients to organise, understand, anticipate risk and make the most of their financial affairs for now and in the future.

Investment Style

Developing close relationships with his clients, who include young adults accumulating wealth and those in their middle years consolidating and planning retirement, is an area that he continues to enjoy. John says that amongst his strongest skills are his ability to analyse then communicate complex matters through practical roll-out strategies, a proficiency that he intends to nurture within Eqeus’ strategic and original thinking. John understands that regardless of stage of life, his clients have aspirations and goals that often need a coach and mentor to bring to fruition.

While researching, planning and providing a tailored financial strategy are among his technical skillset, it is close listening, understanding and interpretation of needs where John excels to define personal goals and financial planning objectives aimed at helping his clients achieve their personal vision.

Personal Life

Away from the office, John’s most important job is being a father to his children Ryan, Mackenzie and Madison. While these days a couple of nagging injuries see him more on the sideline than on the field he has enjoyed his share of accolades since he began playing hockey at the age of seven.

John played 1st Grade for more than 10 years and scored a couple of Best & Fairest awards including Best Player in a Grand Final and the University Blue Sporting Award from UTS. He has been a good club man too – Treasurer for a few seasons and now a coach – roles that match his innate sense of team work and mentoring.

Specialties and Areas of Expertise

Advising people:

  • Who are looking for comprehensive financial planning as they simplify the complex, bring structure to uncertainty and help you move forward with confidence.
  • With Financial structures such as family trusts and their own companies
  • With Family CFO
  • Needing Investment and Tax Management

Professional Standards You Can Trust

Qualifications & Memberships

  • Bachelor of Business (Accounting & Finance)
  • Certified Financial Planner®
  • Chartered Financial Analyst
  • Accredited Estate Planning Specialist
  • Aged Care Specialist
  • Member of Financial Advice Association Australia

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