Wedding season is officially on the horizon, but just because it’s popular doesn’t mean it’s practical. A recent study by Best Financial Planners looked at global search trends, weather patterns, and location data to determine the best time to get married, and the results may surprise you.
The team analysed search data and seasonal trends to uncover the most sought-after wedding dates in 2025 and what these findings mean for couples planning their big day.
“Think of your wedding as the first major financial decision you make as a couple. Starting your life together with less financial stress puts you on a stronger footing for everything that comes next, whether that’s buying a home or starting a family.”
The Most Searched Wedding Months for 2025
According to Google search volumes, September and October are leading the pack as the most searched wedding months for 2025 in both the UK and the US. These months offer milder weather, golden-hour lighting for photos, and generally fewer scheduling conflicts. However, with popularity comes price hikes. Venues, florists, and photographers often charge a premium for in-demand dates.
By contrast, January, February, and March showed the lowest search interest—yet these “off-peak” months can offer major financial perks, including discounted rates and greater availability for your dream vendors.
You can view the full data set here.
What This Means for Couples Planning Their Wedding
If you’re eyeing a September or October date, prepare for competition and budget accordingly. Booking early, being flexible with weekdays, or even considering late November could give you the aesthetic of autumn without the high-season cost.
Alternatively, choosing a winter wedding might mean your money goes further. Venues are often more negotiable on price, and travel for guests tends to be cheaper outside peak vacation windows.
Timing your wedding isn’t just romantic—it’s financially smart.
“Many couples don’t realise just how much timing can affect their wedding budget. If you choose an off-peak date, you’re not only likely to get your top choices for vendors; you’ll also have more negotiating power.”
While the most popular wedding months have a romantic reputation, couples would do well to consider how location, weather, and finances align with their personal goals. Whether you choose to wed in the golden glow of October or the crisp calm of February, the best time to get married is when it works best for your love story, and your budget!
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About Best Financial Planners
Best Financial Planners is a trusted platform that connects individuals and couples with top-rated financial advisors across Australia. Their mission is to make financial planning accessible, understandable, and tailored to life’s most important moments.
